New drop. Limited stock
Zip up. Go stealth.
The full face zip hoodie built for car culture. Heavyweight fleece, built in eye opening and four editions inspired by the cars we love.

4 editions
Pick your edition
Same heavyweight build. Four different personalities, each inspired by a legendary engine.

AMG Edition
Black fleece with white reflective piping. Clean, cold and fast.
Shop AMG
LAMBO Edition
Gold yellow lines for people who like to be heard before they are seen.
Shop LAMBO
FERRARI Edition
Racing red piping. Pure Italian energy on a stealth black base.
Shop FERRARI
BMW Edition
Deep navy with tri-color stripes. Built for the Autobahn crowd.
Shop BMWBuilt different
Not your average hoodie
Every detail is designed around one idea: total comfort with the option to disappear.
Full face zip
One long zipper runs from the waist all the way up and over your face.
Built in eye opening
See clearly with the hood fully zipped. No fogging, no fumbling.
Heavyweight fleece
Thick, warm and soft brushed inside. Holds its shape wash after wash.
Reflective piping
Racing lines that light up under headlights at night meets and late drives.
Three ways to wear it
One hoodie. Three looks.
You decide how much of your face the world gets to see.

Wear it open
Zip it to the chest like a normal hoodie for everyday wear.

Hood up
Pull the hood up and zip to the chin when the cold hits.

Full stealth
Zip it all the way over your face. Full mask mode, fully anonymous.
Spotted at the meetMade for car culture
From the garage to the meet
MASKUP started with late nights, cold parking lots and a group of friends who live for cars. We wanted one hoodie that looks clean at the meet and keeps you warm when the wind picks up.
- Inspired by the cars you love
- Looks sharp in photos and under headlights
- Gets asked about at every meet
Real talk
What riders are saying
Better than expected
Got the V12 one and it looks even better in person. Fleece is really thick and the zip is smooth all the way up.
✔ Verified buyer
Everyone asked where it's from
Wore it to a meet with my girlfriend and people kept stopping us to ask about it. Easily the best hoodie I own.
✔ Verified buyer
Warmest hoodie I own
Full zip mode is perfect for windy nights at the track. You can actually see well through the eye opening.
✔ Verified buyer
Sizing spot on
Silver edition is super clean. I got my normal large and it fits perfectly with a little room.
✔ Verified buyer
Worth the wait
Shipping took around ten days. Quality feels premium, stitching is solid and the reflective lines pop at night.
✔ Verified buyer
Perfect gift
Bought the Rosso for my brother. He has not taken it off since. Already ordered a second one for myself.
✔ Verified buyer
FAQ
Got questions?
Can I see through the hood when it's fully zipped?
Yes. The hood has a built in eye opening so you can see clearly even with the zipper all the way up.
How does it fit?
True to size with a relaxed streetwear fit. If you are between sizes, size up. Check the size guide in the product photos for exact measurements.
How long does shipping take?
Orders are processed in 1 to 3 business days. Delivery usually takes 7 to 12 business days depending on your location. You get a tracking link by email.
Is shipping really free?
Yes. Every order ships free, no minimum.
Can I mix editions?
Of course. Pick any combination of Silver, V12, Rosso and Biturbo in any sizes.
What if I don't like it?
You are covered by our 30 day money back guarantee. If you are not happy for any reason, contact us and we will make it right.
How do I wash it?
Machine wash cold inside out with the zip closed. Hang dry to keep the fleece thick and the reflective piping sharp.

Zip up. Go stealth.
Sale pricing ends at midnight. Grab yours before this drop sells out.